Global Consumer Markets Service
The Global Consumer Markets Service brings together key forecasts, datasets, and market-sizing tools that enable you to build better strategic and tactical plans. This service allows you to accurately size international markets, conduct product penetration rate analysis, anticipate growth by customer segment, uncover new market opportunities, and avoid risks.
Our unique database of international consumer activity offers:
- Consumer spending across 22 broad categories
- Along with 36 sub-categories for selected countries
- Income distribution - number of households by detailed income bracket*
- Detailed coverage of key demographics and socioeconomic indicators, including
- Population by age and segmented by gender
- Urban population
- Educational attainment
- History from 1990 and forecasts to 2025
- Coverage of 95 countries
- Semi-annual updates
*All data are provided on a purchasing power parity basis for easy cross country comparison
The Global Consumer Markets Service database can be delivered in a variety of easy-to-use formats. Our Navigator software is a powerful new desktop tool that allows you to easily search, select, and download data. With it, you can create custom aggregations, calculate standard analytics such as percent change, and produce presentation-quality maps and charts. The service is also available via our browser-based application, DataInsight-Web, or as Microsoft Excel spreadsheets.
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