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Market Studies
IHS Global Insight's Telecommunications practice provides valuable market data and forecasts to corporate and marketing executives. Our goal is to give you the most consistent, detailed picture of underlying market conditions by user segment.
We customize our data and forecasts on telecommunications products and services and market segment characteristics based on your unique requirements.
Armed with our market segmentation data and forecasts, you can:
- Compare external market data against your internal customer data
- Study the size and growth of each market segment by industry, business-size class, occupation, consumer segment, and geographic location
- Measure your market share for each segment and geographic area
- Understand each segment's growth prospects
- Investigate the substitution of wireless for wire-line services, Internet communications for traditional telecommunications, and data communications for voice communications
- Evaluate strategies for taking advantage of the best market opportunities, protecting your vested-interest segments, and mitigating the risks of market change
- Target the best sales prospects for your products and services
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