Business and Sales Forecasting
IHS Global Insight's Telecommunications expert consultants use our vast sets of market data and forecasts to develop business and sales forecasting models tailored to your needs. We base these models on the economic theories of product demand and customize them to your specifications.
A typical product-demand forecasting model incorporates factors including detailed demand, product-specific prices, competitive-product prices, technology, trends, and advertising.
A business and sales-line model enables you to:
- Quantify the relationship between various market factors and sales
- Estimate price elasticity of demand for specific products and services
- Determine the effects of technological change on underlying demand by product or service
- Identify the combined impact of unspecified factors on product or service sales
- Quantify the impact of advertising expenditures on sales
|
