Technology Markets: Business and Sales Forecasting
Our Technology Markets consultants use IHS Global Insight's vast sets of market data and forecasts to develop business and sales forecasting models customized to your needs. We base these models in the economic theories of product demand and develop them to suit your specifications.
A typical product-demand forecasting model takes into account demand, product price, competitive-product price, technology, trends, and advertising.
Our business and sales-line models enable you to:
- Quantify the relationship between various market factors and sales
- Estimate the price elasticity of demand for specific products and services
- Determine the impact of technological change on demand by product or service
- Identify the combined impact of unspecified factors on product or service sales
- Track and forecast your market share in each market segment
- Quantify the impact of advertising expenditures on sales
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